Webinar

Date: Wednesday, December 2, 2026
Time: 1:00 pm – 2:00 pm
Format: Online (live webinar)
Registration Fee: Members – Free, Non-Members - $20

Description

Business development doesn’t have to feel transactional or uncomfortable. This session helps experienced professionals develop a more authentic, relationship-driven approach to generating business, building trust, and positioning their value effectively. From prospecting and referrals to LinkedIn presence and follow-up strategies, attendees will learn practical ways to strengthen visibility and uncover new revenue opportunities without sounding “salesy.”

Key Takeaways

• Building a business development approach rooted in authenticity
• Creating stronger referral and partnership networks
• Improving follow-up and proposal strategies
• Leveraging thought leadership and LinkedIn effectively

Presenters

• Dan Cole – Moderator (confirmed)
• Margaret Core – VP, Marketing, Food Marketing Institute (invited)
• Amanda Stromback – SVP of Sales, Smith-Bucklin (invited)

Registration coming soon

Date: Wednesday, January 20, 2027
Time: 1:00 pm – 2:00 pm
Format: Online (live webinar)
Registration Fee: Members – Free, Non-Members - $20

Description
Many experienced professionals still struggle to confidently communicate their value and price their consulting services or business proposals accordingly. This session explores the psychology behind underpricing, common pricing mistakes, and strategies for discussing rates without anxiety or hesitation. Attendees will gain practical tools for establishing pricing that appropriately reflects their or their business’ expertise, knowledge, and strategic impact, while winning new contracts.

Key Takeaways

• Understanding the hidden drivers of underpricing
• Communicating value with greater confidence
• Navigating pricing conversations and objections
• Creating sustainable pricing strategies

Potential Presenters

• Lauren Kramer, Whalen (invited)
• Karen Vogel, CEO, Event Performance Group (confirmed)
• Margaret Pennes (confirmed)
• Joe Colangelo, CEO, Bear Analytics (invited)

Registration coming soon