Winning New Clients and Closing Business with Class and Authenticity
December 2 @ 1:00 pm - 2:00 pm
Date: Wednesday, December 2, 2026
Time: 1:00 pm – 2:00 pm
Format: Online (live webinar)
Registration Fee: Members – Free, Non-Members – $20
Description
Business development doesn’t have to feel transactional or uncomfortable. This session helps experienced professionals develop a more authentic, relationship-driven approach to generating business, building trust, and positioning their value effectively. From prospecting and referrals to LinkedIn presence and follow-up strategies, attendees will learn practical ways to strengthen visibility and uncover new revenue opportunities without sounding “salesy.”
Key Takeaways
- Building a business development approach rooted in authenticity
- Creating stronger referral and partnership networks
- Improving follow-up and proposal strategies
- Leveraging thought leadership and LinkedIn effectively
Presenters
- Dan Cole – Moderator (confirmed)
- Margaret Core – VP, Marketing, Food Marketing Institute (invited)
- Amanda Stromback – SVP of Sales, Smith-Bucklin (invited)
Registration coming soon